hurm

Our Trending collection showcases the latest bestselling skincare and cosmetics items, including moisturizers, serums, cleansers, makeup essentials, and innovative beauty tools loved by customers for their effectiveness and quality.

Items in our Trending collection are carefully selected based on customer reviews, popularity, and current beauty trends to ensure that you get access to the most sought-after skincare and cosmetic products.

Yes, our Trending collection includes options for a variety of skin types, including sensitive, oily, dry, and combination skin. Each product page provides detailed information to help you choose the best match for your needs.

Absolutely! Many items in our Trending collection are eco-friendly, vegan, and cruelty-free, helping you shop consciously while enjoying the latest beauty trends.

We regularly update our Trending collection to feature new bestsellers and emerging favorites, so you always have access to the latest and most loved skincare and cosmetics products.

Our Trending collection features Nurme Rosemary and Peppermint Shampoo, which uses 100% natural rosemary and peppermint essential oils to soothe itchy scalps, reduce flakes, and combat fungal buildup—providing a natural, effective solution for dandruff.

Yes, both the Nurme and LUUV shampoos in this collection are formulated for all hair types. Their gentle, natural ingredients hydrate and nourish the scalp without harsh chemicals, making them suitable even for sensitive or dry hair.

Absolutely! Both shampoos are handmade in Estonia, certified cruelty-free, and carry eco-certifications. This guarantees an ethical, environmentally friendly choice for your hair care routine.

Apply your desired shampoo to wet hair, massage gently into the scalp for 1–2 minutes, then rinse thoroughly. For optimal hydration and dandruff control, use regularly as part of your hair care routine.

The Nurme shampoo contains rosemary and peppermint essential oils which help reduce flakes and soothe irritation, while LUUV shampoo features organic cold-pressed plum oil and sea buckthorn to deeply hydrate, restore moisture balance, and prevent scalp dryness.